Playful and dynamic branding for doula and coach
Aimee Hamblyn came to us wanting to stand out and become an authority figure in her field as a Spiritual Teacher.
Aimee is a birth doula & meditation teacher based in Brighton, United Kingdom. She helps parents and professionals make the right choices when navigating pregnancy, and to create a life with children in the most joyful way.
We worked with Aimee on her strategy to establish a clear brand direction. This allowed her to discover and own her Inner Fire. This fire combines energetics with her deep knowledge of the birthing world. Her north star is to empower parents and professionals to birth the world they wish to see.
Balancing the spiritual with the scientific, her brand taps into a contemporary sage archetype — combining esoteric textures with waveforms, geometry, and mathematical diagrams.
The outcome is a brand that is flexible, playful and dynamic, enabling her to grow and evolve along with her practice.
Brand wordmark
SOCIAL MEDIA TEMPLATE SYSTEM
Service icons
WEBSITE STYLE
TYPOGRAPHY
The brand typography uses an elegant and classic serif (feminine with a hint of calligraphy) for headlines, paired with a more masculine modern geometric sans serif for supporting text
Textures and auxiliary graphics
Alternative logomaRKS
