How to easily evolve from a shy to impactful brand
You’re passionate about change, sustainability, and making a difference, but if your brand isn’t cutting through the noise, you’re missing out on real opportunities.
In a noisy, crowded market, if your business doesn’t break through with impact and isn’t ready for action, you’re doing a disservice to your potential investors and clients.
You know how this goes: people need to “know, like, and trust” you before they’ll do business with you.
So, if people don’t know you exist, or you’re only talking to your inner circle, how can you achieve the impact you’ve dreamt of? How can you work on those projects that will really bring about a positive impact?
You’re ready to actively fight for change… maybe you’ve already changed your lifestyle, you rave about sustainability or regenerative businesses, you vote, you attend protests…
But why not bring this change into your business too? And make it really count.
You’re in the business of building connections, creating impact, changing behaviours, and ensuring the next generation can thrive — and with an impactful brand, you can set yourself apart and drive this change.
Impactful brands don’t just offer services; they build connections that inspire and transform.
The way we do business has evolved.
We’re changing the narrative of what it means to be successful, and concepts like regenerative business, enterprise models, sustainability, and social responsibility are becoming embedded.
And we believe that the way we deliver branding should evolve as well.
Those “industry standards” set up by big branding and marketing agencies don’t translate well to small change-makers.
The time, energy, and budget required… are just not there. You need change to happen quickly, to preserve your energy and keep momentum high, at a budget that makes sense for you.
In addition, just because you have a purpose doesn’t guarantee success — your brand narrative and storytelling need to shift so that they connect with your clients. No more boring and complicated reports that only a few can stomach. Let’s bring simplicity, transparency, and clarity for real change.
You need an impactful brand now more than ever.
Nowadays, everyone has a personal brand, and having a logo and website has become easier than ever, content creation has become easier than ever (let’s not even start on AI). This means more noise, the same kind of noise.
The way we measure success has evolved.
When we first started, our focus was creating impactful branding through visual identity, which we offered after our signature two-day strategy workshop.
We loved crafting those strategic designs. These projects were supported by comprehensive brand guidelines, designed for our clients to implement the strategy and visual identity we crafted together.
However, as we grew alongside our clients, a pattern emerged.
Despite unanimous agreement on the strategy and visual direction, the actual implementation by others often fell short and became watered down. Positioning strategies were not fully embodied, websites deviated from the guidelines, and the brand’s impact was diluted.
Ahhh… what a disappointment. So we knew that to truly support our clients, we needed to evolve.
We redefined our goals and what success looks like. What we truly wanted was to see our clients amplify their positive impact — to have a real chance to break through and leave a legacy — and so we changed to a framework that’s designed to work with service-based change-makers in mind.
A complete done-for-you impactful brand, messaging, and website.
We too, at Toartle, have evolved with impactful branding.
There’s no more time to waste.
Let’s change through action.
Impactful branding is specifically designed for those purpose-led professionals that are ready to take action and be the change they want to see.
Step out from your comfort zone and let’s do this together!
Impactful branding goes beyond trends, creating a sustainable brand with both a long-term vision and immediate impact.
Be a brand that people connect with to:
- Invest their ££
- Pay for your offering
- Want to work for
- Be happy to refer to
- Give good reviews
To develop and embody an impactful brand, we filter all actions through three lenses:
- Step up
- Stand out
- Engage for impact
Think of the IKIGAI concept — the middle combination where these three meet is where the impactful brand sits.
There is no one formula for all brands, however like all successful businesses, it leaves traces… so we’ve tried to simplify the concept for you.
Your brand is a living entity — be open to evolving and amplifying your impact.
Let’s go through the three lenses and see how you can apply this to your business.
Impactful branding makes you step up.
To stand out, you need to know what sets you apart. Sometimes this can be your service and niche, but often it’s not enough, and you can fall into the trap of having to be the best or the cheapest. So dig deeper. These are not the only benchmarks.
- What else makes you different?
- What’s your unique point of view?
- What’s the one thing you want someone to remember about you?
Bring what is truly unique to you… what’s already inside you… your essence… your Inner Fire… to the front.
Think of brands like people — we’ve all got our own vibe, that special something that draws folks in.
Like you vibe with some people and not with others, brands also have this Inner Fire, that gut feeling pulling you towards them.
And yes, it takes real guts to actually be different.
However, this is not only about you… it’s also about them… your ideal client… and their perception of you.
Who do you want to attract? (and please, stop trying to help everybody, focus on ONE dream client).
You’re building relationships and connections, so how does your uniqueness align and resonate with them?
When this vibe matches what you offer along with their goals and dreams… you’ll totally click! And more importantly, it makes you memorable to your crowd.
No more clients you hate working with!
This is your opportunity to be a brand that’s attractive and turns heads with a clear brand narrative, messaging, and identity.
An impactful brand makes you the perfect fit for one dream client.
Be recognised for ONE thing — and not fall into being “just another professional” saying the same thing on your website.
It’s all about ONE solution for ONE ideal client. So let’s embrace change, without keeping your toes dipped in the old ways… no more middle ground!
Impactful branding makes you stand out.
You want to show up, feel, and be perceived as professional, a brand that is solid and trustworthy in the eyes of users as well as investors. To do this, you need to pick a lane and stick with it.
Focus on the impact you want to make. Yes, you’ve been busy with many projects, but you wish to get more of certain projects — so we need to take aligned actions to get those ones!
I get it, you may be worried that you’ll lose status in your career and need to start again. That you’ll go backwards instead of forwards… but that’s not true.
Let’s commit to this journey and embrace your new direction with laser focus.
- What do you stand against and want to change?
- What projects do you want more of?
- What lifestyle do you want to live?
You have a vision and passion… so let’s get there quickly 🙂
Impactful branding makes you engage.
Once you step up and stand out, all eyes are on you, and now’s your chance to be a leader for change.
You’re in the right place at the right time, now you need to convert that interest into action.
Is there an easy first step your clients can take, so that they experience and fully trust you when committing to larger budgets? Make it easy to get that buy-in.
Is your website doing its job? Do you have clear and effortless CTAs?
Is your process — systems and experiences — geared to maximising your own impact? Are your offerings and pricing aligned? What can you streamline within your process? Do you have a repeatable experience and process?
Engagement is also branding, it’s the final piece of the impact puzzle!
So, have you evolved?
Standing out isn’t just a nice-to-have, it’s essential for creating the impact you’ve always dreamed of.
How do you stand out to anyone if they can’t see you? Letting people compare and choose through the competition, figuring out why they should hire you out of all of them, is the worst place to be in as usually the client will choose based on price, and the majority of businesses are in this position.
And you’ll find yourself in this position if you have a lack of clarity and commitment.
Step up, the more specific you are, the easier it is to get noticed.
You’ll lose opportunities to reach out to the right clients and engage, and consequently your impact will suffer. And guess what? Your mission is to amplify your impact, make a change… so let’s be unapologetic about this!
Own this and be an impactful brand.
Your impact is what makes us wake up every day with excitement
Let’s evolve and build an impactful brand together.
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