AUTHENTICITY AND EMPOWERMENT ARE AT THE HEART OF WHAT WE DO
Ready to create a heartful and desirable conscious brand?
AUTHENTICITY AND EMPOWERMENT ARE AT THE HEART OF WHAT WE DO
Ready to create a heartful and desirable conscious brand?
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Our collaborative process combines strategy with visual exploration to create new opportunities through design, helping you stand out and connect with confidence to your dream audience. We work virtually, so we can help you grow no matter where you are.
BRAND STRATEGY + VISUAL IDENTITY
Brand-Impact Foundation™
4—6 WEEKS
What you get
This is our core service, where our combined skills come to life. Throughout this experience we craft your unique story, unpack your authentic elements and create a personality and direction to share with the world.
It’s best for artisans, startups, and small businesses who are ready to launch their conscious brand, and want a strong foundation to grow from.
Strategy Foundation
- Brand Discovery Workbook
- Brand Strategy Online Workshop - 2 half days
- Your defined brand strategy
Visual Identity Kit
- 3 brand style directions
- 2 rounds of revisions
- Logo Kit:
- Custom logo
- Submark, alternate and icon
- Website favicon
- Brand identity design with:
- Complete brand colour palette
- Brand typography and hierarchy
- Brand design elements (such as a custom pattern or illustration depending on what the concept calls for)
Guidelines and Support
Brand style guide showing your full brand experience:
- 2 rounds of revisions
- Brand files
- File Usage Guide
- Entrepreneurial support and resources
- Full support 30 days after launch
Additional extras
Brand Applications
Choose from these extras to deepen your impact and connect with your audience. Not sure which ones you need? We can help you decide!
Choose from
A lasting brand experience
Our process is thoughtful, engaging, and artfully captures your authentic essence. In less than eight weeks, your purpose-driven brand will have an impactful strategy for ongoing fulfilment.
Intentionally small, we dedicate time and effort to fully understand your vision and passion. This ensures that our research, planning, and designs are holistic and sustainable as you grow.
Here's how we work
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Let’s Connect
After deciding that Toartle is a good fit for you, fill out our contact form or book a complimentary 20-minute call. Then we’ll chat about your needs and difficulties, and how we can support you in creating your dream brand. We’ll discuss all options available, including any Brand Applications.
Making it official
After getting to know you and your vision, we’ll email you a proposal including options for you to choose from. Once the agreement has been signed and a payment of 50% has been received, we’re official!
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Meaningful Strategy
Solid strategy is the foundation of a strong conscious brand. We’ll help you to complete our brand discovery workbook, which will help us better understand where your brand is now, and where you’d like it to be. Next, the Brand strategy workshop helps us translate your vision into a story and experience your audience will connect with.
Visual Exploration
With the strategy clear, we can get creative with the visual direction. We’ll do research to find out what your ideal customers respond to visually, and how to help you stand out from the crowd. We’ll create three style directions for you in the form of curated moodboards that reflect different components of your conscious brand. Choose your favourite, and then a 25% payment is required for the next step.
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Develop and Fine-Tune
Once your visual direction is planned, we’ll develop it further into a cohesive brand identity. This includes custom logos, brand colours, brand typography, graphics, and image direction. We include two complimentary rounds of revisions in this process. If you’ve chosen any Brand Applications, we’ll make them brand-aligned here.
Launch and Grow With Purpose
Here, the brand strategy and visual design process comes together. You’ll get a digital style guide for your brand, including all the logo, font, and design files you’ll need. This will also include brand guidelines and tips to keep all future marketing efforts cohesive, so your customers will always know it’s you. With delivery of this guide, the final payment of 25% is due. And remember, we fully support you for the next 30 days, so we’ll continue being by your side.
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Celebrate the Results
It’s been an exciting and illuminating eight weeks, and we’re proud to have helped you design your conscious brand intentionally and authentically.
What they say
Testimonials
“I came to Rob with the idea of creating a logo that would represent Project Awesome. Rob took me on a journey that solidified my own thoughts and vision for the organisation and what I came away with was a whole array of assets that wove the whole soul and core of the organisation together. Mind blown.”
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Ready to work together?
Say yes and grow your business with intention. Let us help you define, create, and grow an empowered brand—from anywhere in the world. Let’s make a difference together!
